• A large variety of betting markets including sports, casino, live betting, live casino and esports
  • Low minimum stake amount at Kes 50
  • Free withdrawals
  • Accruals on bets
  • A variety of promotions including money back for losing bets


  • Limited deposit/withdrawal methods
  • Charges on deposits

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Review of the bookmaker Betway from Legalbet

Betway global is one of the biggest bookmakers in the world headquartered in Malta and Guernsey (UK). It has affiliated brands in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany, Sweden, Mexico, Uganda, Ghana, Nigeria, Kenya, South Africa and Zambia.

In Kenya it operates as Bluejay Ltd, registered by the Betting Control and Licensing Board number 0000142 and License number 0000108.

Odds - Good

We calculated the margin for Betway by analyzing the odds they offer and placed them into one of the following three categories:

From 1% to 5%: Good value

Over 5% to 7%: Average value

Over 7% to 10%: Poor value


We got our results by taking the "Match result" odds and also the over/under 2.5 goals odds for different matches in different football leagues. Getting the average results using this method, we were able to obtain the margins for each league and the overall betting margin for the bookmaker.

Betway has an overall margin of 6.42% for football and falls in the average category. In the first section with Premier League and Championship, the margin is at 5.86%. The second section with Spanish La Liga and Italian Seria A, the margin is at 6.37%. Finally, taking the Poland Ekstraklasa, Denmark Superligean and Netherlands Eredivisie into account, the margin is at 7.03%.

See how the margin was calculated

Range of Sports and Markets - Good

Range of Sports: You have the usual games on offer including football, tennis, basketball, ice hockey, handball, table tennis, MMA, Golf, volleyball, boxing, rugby, cricket, Aussie rules, cycling, darts, badminton, bowling, baseball, motorsport, American football, snooker and biathlon.

The eSports category is not impressive. It is limited to only two games; League Of Legends, and Counter-Strike.

The consolation is the extensive collection of casino games. There are 100+ slot games, 13 table games for blackjack and roulette, and video poker. You can also play progressive casino games to accumulate your bankroll. 

Betway Kenya is one of the few Kenyan bookmakers offering live casino betting. You can play live games including poker, roulette, blackjack, dice and monopoly.

Range of Bets and Markets: Betway Kenya offers an average number of betting options. For football games, for example, you get options in 1x2, Over/under, handicap, goal scorer, range of goals, corners and a few others.

There is the ‘4-to-score’ feature which offers bets on the first four-goal scorers in four different teams. You pick from eight teams, and each round closes at the end of Friday. All correct four bets win Kes 1,000,000.

Betting Limits: There is no limit to the odds you can have on your ticket. But there are limits to the cash payout available. For a single bet, the maximum payout is Kes 5000,000 while for a multi-bet the limit is Kes 10,000,000.

For the ‘Build-a-bet’ play, the minimum stack is two, and the maximum is ten bets for a single game. Everyone who made correct predictions shares the jackpot.

In-Play Betting - Good

Betway Kenya offers live betting in soccer, tennis, basketball, table tennis, volleyball, cricket and bowls. There is also live casino betting. The number of betting options is average. Football live betting in the first half has around 100 betting options and less than 60 in the second half. It is lower than what is offered by competing big bookmakers.

The good thing with Betway Kenya’s live betting is the fast registration of the live bets. With a good internet connection, a live bet will register under 5 seconds.

Updated: 17.04.2024

Information about the company

+254 77 714 2400
Live chat: 24/7
  • Betting Control and Licensing Board of Kenya:
    Public Gaming License number: 0000142 and 0000108

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