• Jackpots available
  • Two site versions for desktop and phone users respectively
  • Extensive selection of virtual games


  • Very limited sports to wager on
  • Live betting is too narrow
  • Limited payment options for both withdrawals and deposits
  • Mobile app is unavailable

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Review of the bookmaker Bet254 from Legalbet

Bet254 was established in 2020 and is mainly operating in Kenya. For an online betting platform that young, they seem to be doing well for themselves, given the number of users they have been able to attract in such a small period. However, there is a lot of room for improvement as regards the user interface and the responsiveness of the customer support. Their sportsbook also needs a massive upgrade if they are to be taken seriously. With consistent resolve to keep evolving the platform, they will, in no distant time, become one of the betting companies to be reckoned with in Kenya. It would particularly suffice to note that their operations are licensed by the National Gaming Board of Kenya with license number BK0000119.

Odds — normal

We calculated the margin for Bet254 by analysing the odds they offer. We further ranked them in one of the following three categories:

From 1% to 5%: Good value

Over 5% to 7%: Average value

Over 7% to 10%: Poor value


We’re getting our results by taking into account the odds for final result outcomes measured in line with the total goals scored for different football leagues. By getting the average results using this method, we were able to obtain the margins for each league and also the overall betting margin for the bookmaker.

Bet254 has an overall margin of 6.06% for football and falls in the average value category. In the first section using odds from the English Premier League, the margin is at 5.44%. The second section with Spanish La Liga and Italian Serie A, has a margin of 5.58%. Finally, by counting the English Football League One, Austrian Bundesliga and Polish Ekstraklasa, the margin is at 7.17%.

See how the margin was calculated

Betting options — bad

Bet254 is one of the fast-developing online betting sites in Kenya. It is not a surprise that they would be growing this fast considering the mouthwatering jackpots they offer and their highly impressive package.

Range of Sports: Bet254 have work to do regarding their sportsbook as it is rather limited. The website focuses mainly on the popular sports but it is very poor given the number. As at the time of review, they have only football, basketball and tennis for their customers to wager on and that could be a huge turnoff.

Sometimes concentration matters a great deal. Having too many sports on the menu can be distracting for the bookie that some sports will be neglected in terms of the number of leagues offered and options. Regardless, having only three sports is not good enough and they must work on this very soon.

Taking the three sports into consideration, the platform features quite a variety of leagues across different countries per sport category. We can at least give them some credit for boasting lots of options for the three different sports offered.

The user interface of the site is quite basic and lacks colour. It would require some tweaks to add more life and vibrancy to it. On the flip side, the site is easily maneuverable and you don't need to be a tech genius to get a grip on how to move around the site.

Range of Bets and Markets: As it is widely known, punters love bookies that offer them a wide range of options. You'd be surprised at the number of options coming out today and how much they have positively affected the winning potentials of the users.

Just as it is the case with sports selection, Bet254 pays little mind to adding newer and interesting betting options on the sport categories. Instead, they stick with the options that are already widely accepted. Options like "Over 1.5" "Over 2.5" "Double chance" "Both teams to score, " to mention but a few.

This selection of betting options is consistent with all the four sport categories listed on the platform, with an almost equal distribution of markets across all markets. Invariably, the options you find on basketball are not too voluminous compared to what you can find on the football section.

Betting limits: Betting limits are on a good level here and most probably, they will be more than enough for most punters. As you may expect, less popular markets come with lower betting limits.

Live — bad

Live betting has become a significant feature bookmakers try to make sure they offer.

Over the years, punters have leaned more towards the live-betting and it’s perhaps reasonable for any bookie to offer it alongside the usual pre-match betting. As one would expect, any betting platform that gets it right with their live betting, will naturally have a large following.

It comes as no surprise that Bet254's live section would be rated poor, considering how limited the sports selection and betting options are. Unlike for other bookies where as much as eight to ten and even more sports on some occasions could be covered on their live section, Bet254 just makes provision for about three sports.

As at the time of this review, only football, basketball and tennis were covered live. One more disappointing thing about it is that we found that options are very few and most times less than 30 on football events. So, punters are left with only popular options like both teams to score, over 2.5, over 1.5 and the likes.

Basketball and tennis, are even worse with just about 10-15 options for live betting in Bet254.

It goes without saying that the platform needs to observe a restructuring in the live section and ensure that more sports and betting options are being provided. They stand the risk of losing a large number of existing and potential customers if they fail to address this situation.

Updated: 17.04.2024

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